Tag Archives: expanded mobile text ads

Google Expanded Mobile Text Ads – Are you ready?

Google is in the process of making substantial changes to AdWords. Recently we reported on the impact of scrapping the AdWords sidebar, and now Google’s latest innovation is Expanded Text Ads (ETAs). The rollout of ETAs will place a heavy emphasis on the importance of mobile advertising, and undoubtedly will have a huge impact on advertisers. …

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