Author Archives: ajay-dhunna

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New Google Analytics Interface

Hey, just wanted to point out to you some new and exciting developments that are happening to the Google Analytics Interface. We all know that Analysing your web traffic is a key factor in all digital marketing campaigns which not only helps you drive more sales/enquires, but also to help identify opportunities, as well as weaknesses within your …

Google Expanded Mobile Text Ads – Are you ready?

Google is in the process of making substantial changes to AdWords. Recently we reported on the impact of scrapping the AdWords sidebar, and now Google’s latest innovation is Expanded Text Ads (ETAs). The rollout of ETAs will place a heavy emphasis on the importance of mobile advertising, and undoubtedly will have a huge impact on advertisers. …

Google AdWords Scraps Sidebar Ads : The mad scramble for the Top 4

For some time now Google has been testing the way in which PPC ads appear in Search Engine Results Pages (SERPS) and now suddenly the search engine has completely changed the game. No longer will ads appear in the sidebar, which will be reserved for other purposes and rather than showing three ads above the …

  • Posted: 12/02/2016
  • Tags: PPC
  • Comments: 0

SEO Guidelines for Writing & Promoting Blogs

You have some ideas for a blog, perhaps you are already creating one, but there is little point in doing so if nobody is going to read it. However relevant and interesting your blog might be, if few people ever discover it, then even fewer people will read it. To increase the visibility of your blog to …

  • Posted: 17/12/2015
  • Tags: SEO
  • Comments: 0

Optimise your PPC Campaigns using Customer Lifetime Values

Paid search advertising has several advantages over conventional advertising, but the one that really sets it apart is how readily it can be tracked. We can track and analyse revenue and sales and correlate these with our investment in PPC advertising in almost real time. At the next level we can identify the most effective keywords and …

Display Ad Formats for Paid Search: HTML5 vs Flash

For many years Flash has been the most popular format for banner ads that include rich media. Compared to static formats, in the right hands it was the perfect solution for driving high click through rates. But time has moved on and today it is no longer clear that Flash is the best solution. While GIF remains a good format to fall back on for static and animated banners, …

How Many Hash Tags should I use in Twitter?

Hey guys!
I came across this great article which explains the optimum number of #Hash Tags to use on your Twitter Feeds.
Don’t forget to watch the video, its great!

Rebrand Website or Redirect?

A quick video which will hopefully help you decide whether you should Rebrand your existing website or to Redirect it.

Google and other search engines are evolving and there are many reasons why companies may need to rebrand. Naturally quite a scary thing to think about, “What Impact will it have on by traffic?”, “I’ve spend $$$$, will all my money go to waste?”, “What’s the best way or Redirecting my …

  • Posted: 02/06/2015
  • Tags: Websites
  • Comments: 0

New Mobile Ad Innovations from Google

Here’s a great video from Google I wanted to share with you about mobile ads in general as well as new mobile ad formats.

0800 Numbers Going Free from 1st July

It has been recently announced by Ofcom that from the 1st of July 2015, all 0800 calls made from mobile phones will be free. The change is a consequence of an overhaul that is designed to simplify and explain call charges and dialling codes. Presently, dialling a 0800 number from a mobile phone …

  • Posted: 20/04/2015
  • Tags: Websites
  • Comments: 0

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